Video content has become a critical component of online communication, marketing, education and entertainment. This article will discuss the top blockchain technologies and protocols that can be used to develop video curation applications combined with social media capabilities. It will also give insights into Why video-curating organizations and content creators need to look into Web3

Importance of Video Content

Video content has become increasingly important on the web for several reasons:

1. High Engagement: Video content is highly engaging and can capture the attention of viewers in a way that other forms of content cannot. Videos can evoke emotion, provide a visual narrative, and offer a unique experience that can keep users engaged for longer periods.

2. Increased Reach: Videos can be shared easily on social media platforms, making them a powerful tool for reaching new audiences. Videos have the potential to go viral and can reach millions of people in a short amount of time.

3. Better Information Retention: Video content is more likely to be remembered than text-based content. Viewers can retain information better when it is presented in a visual format, making videos an effective tool for education and training.

Why content creators should consider using Blockchain technologies

Content creators should consider using blockchain for video creation for several reasons:

1. Decentralization: Blockchain technology offers a decentralized network, which means that video creators can distribute their content without relying on a centralized platform or third-party intermediaries. This can lead to increased control over content distribution, greater transparency, and reduced censorship risk.

2. Immutable and Secure: The nature of blockchain technology provides for an immutable and secure record of ownership, meaning that once a video is uploaded to the blockchain, it cannot be altered or deleted without consensus. This can protect against copyright infringement and piracy, as well as provide proof of ownership for licensing and revenue-sharing purposes.

3. Revenue Sharing: With the help of smart contracts, blockchain technology can enable content creators to receive payment directly for their work, without the need for intermediaries or traditional payment gateways. Smart contracts can also facilitate revenue-sharing models, allowing content creators to split the revenue with other collaborators or even their viewers.

4. Tokenization: Tokenization is the process of representing a real-world asset, such as a video, as a digital token on a blockchain. This allows for fractional ownership and the ability to trade or sell these tokens on a secondary market. This can create new revenue opportunities for content creators and enable fans to invest in their favorite creators.

5. Transparency: The transparency provided by blockchain technology can also help content creators build trust with their audiences. By providing a transparent record of ownership and distribution, blockchain can help creators prove the authenticity of their work and build their reputation with viewers.

Top protocols that can aid in Video Publishing and Curation in Web3

Several blockchain technologies can aid in building video curation apps and social media capabilities. Here are some examples:

1. Ethereum: Ethereum is a popular blockchain platform that supports smart contracts. Smart contracts can be used to create decentralized applications (DApps) that can handle payments, content licensing, and revenue sharing.

2. IPFS (InterPlanetary File System): IPFS is a decentralized storage system that can be used to store and distribute video content. It allows for peer-to-peer sharing of files, which can reduce storage costs and increase redundancy.

3. Lens Protocol: Lens Protocol is a user-owned open social graph that any application can plug into. Users can create an entirely new social media video-sharing application on top of it. Content creators can also create and monetize their content on LensTube, a decentralized video-sharing social media platform.

4. LivePeer: LivePeer is a blockchain protocol that provides a platform that can power video streaming applications at highly efficient decentralized cost structures.

   LivePeer can also be used for live video surveillance and by developers to build decentralized applications that require video streaming and social media capabilities.

5. Steem: Steem is a blockchain-based social media platform that allows users to create and share content. It has a built-in rewards system that incentivizes users to create high-quality content and engage with the community.

6. LBRY: LBRY is a blockchain-based content-sharing platform that allows users to publish and discover videos, music, ebooks, and other types of content. It uses a decentralized storage system to host content and a cryptocurrency (LBC) to facilitate transactions.

7. Theta: Theta is a blockchain-based video delivery network that aims to improve video streaming quality and reduce content delivery costs. It uses a decentralized network of nodes to cache and distribute video content.

By using these blockchain technologies, video curation apps and Web3 based social media platforms can offer benefits such as improved security, increased transparency, and decentralized control.